Visual+Literacy


 * Overproteined**

Visuals bombard us daily. It is constant in our environment, from billboard advertisements to dioramas showing us what our heart looks like. Visuals can help us to learn, when used improperly, however, they can confuse us.

The visual below confused me a bit. It was not very clear and took me a few minutes to grasp what the message of the visual was trying to convey. I will go into this confusion in the next paragraph. This visual seems to follow a hierarchical theme, even though it is not in chronological order. It’s basic actions are good. My only complaint would be the alignment of the graphics. They seem to be thrown in randomly which affects alignment. The tools used were good. The color is eye-catching. The typography is used nicely. The shape and space look nice. My main issue is with the graphic icons.

I would do many things to improve this visual. First, I would take the two silly icons away from the title. They tend to overpower the title where they are at. I also would put everything in order chronologically from the item that has the least amount of consumption to the item that has the most amount of consumption. I would also limit the amount of graphic icons to this small graph. I really do believe that one icon would be fine. I would also try and find a different title. Overprotiened, can encompass more than just meat. If we are trying to get the message across that Americans eat too much meat we should come up with a different title, such as Eating Too Much Meat or Meat consumption in America, are we eating to much? As it stands the visual is a touch confusing. Still it does have nice qualities about it that need organized a touch better to get a clear idea across to all.